Tonamel on 23/4/2007 at 16:46
Quote Posted by Matthew
If you didn't get registered for the Boat Game in time in the last case, were you effectively screwed?
No, you could have registered any time during the month. Since scoring was point-based, you could theoretically have come back from a late start. Some people did, I believe.
Matthew on 23/4/2007 at 17:04
Ah heck, I thought I had dead-ended myself and stopped. Oh well, it was fairly cheap to register anyway.
Aja on 24/4/2007 at 17:33
Quote Posted by ZylonBane
I like how they give diseases names these days, as if that somehow makes us immune to their effects.
because that is
exactly the same thing I can't believe how clever you are
henke on 24/4/2007 at 17:59
So, Aja, what was your point?
Aja on 24/4/2007 at 18:03
My point is that "viral marketing" has become such a trendy term these days and even though we're quick to point it out and label it as if we're really aware of what's going on, we still participate and post threads and propogate it anyway.
The Alchemist on 24/4/2007 at 18:33
My point is in my pants.
Stitch on 24/4/2007 at 18:45
Quote Posted by Aja
My point is that "viral marketing" has become such a trendy term these days and even though we're quick to point it out and label it as if we're really aware of what's going on, we still participate and post threads and propogate it anyway.
Well, that's because the term "viral marketing" isn't all that accurate, especially in this case. The websites and clues that support Year Zero do raise interest in the album and should therefore result in higher record sales, but ultimately they tell the story to which Year Zero provides the soundtrack. The Year Zero campaign is another means of communicating entertainment, and the album is but a piece of it.
Also: on another topic slightly, are you nerds listening to this album? It took about three listens for it to sink its hooks in me but now it's taken over my life. Relevant Nine Inch Nails in 2007, who knew?
SubJeff on 24/4/2007 at 21:37
I couldn't care less about the marketing - is it any good is the question. I'll take a pointer then Stitch and get some.
Renzatic on 24/4/2007 at 22:10
You can listen to the entire album on (
http://www.myspace.com/nin) NIN's Myspace page
I'm of the same opinion as Stitch here. Unlike With Teeth, which was a bit hit and miss with it's good songs vs. bad ratio, this one is an excellent listen from beginning to end. The ultra angsty political posturing can get a little cheesy at times, though.
Tonamel on 24/4/2007 at 22:59
I like the face that he's tying the product to the ARG, rather than the ARG being a standalone promotion. The (
http://www.flickr.com/photos/7879970@N06/463078490/) color changing label is one of the best ideas I've seen lately.
